Contra - A professional network for the jobs and skills of the futureQuestion: Which creative angle would you test first? A) 20% OFF + Free Shipping B) Curiosity + Ta...
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I’d test the taste-focused angle first, supported by a strong product visual. It directly communicates the product experience while creating a clear reason for the audience to stop, engage, and consider trying it.
Real Face for me. The model holding the box next to the headline feels more trustworthy, and her look leads straight to the question. The product only version reads like a catalog shot.