Choosing a Brand Direction: Purity or Breakfast ImageryChoosing a Brand Direction: Purity or Breakfast Imagery
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Which one would you build the brand on?
The first is a classic glass milk bottle with a crimped foil cap, alone on deep cobalt, lit from behind so the milk glows against the dark, the wordmark printed in navy straight on the glass.
The second is the same bottle tipped into a pour, milk splashing into a ribbed glass on striped linen, apricots in a stone bowl, a croissant on a plate, white blossom at the edge, warm sun across a peach wall.
One sells purity. The other sells breakfast.
👇 #packagingdesign #brandconcept #beveragedesign
White Space
Morning Pour

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Vansita's avatar
That cobalt and glass pairing is lovely.
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