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Taste Test
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 votes
Ends in 19h
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?
Thanks for the feedback. Yeah. I did.
Team forecasting!
thanks for the feedback. my pick as well.
Forecasting gets my vote too — the headline tells a grid operator the outcome in one line, and keeping the same grid and sections for both versions makes the test fair. Really clean way to let real traffic decide.
Thank you so much for the feedback. You are awesome.
Smart call keeping the grid and components identical so the only variable is the pitch. Curious to see which one wins, my gut says forecasting.
thanks for the feedback
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