Every architect has a beginning. Mine started here: building visual experiences like this Shea Butter manufacturer on WordPress.
While WordPress taught me the importance of the user journey and market-specific solutions, it also sparked a deeper curiosity. I didn't just want to manage themes; I wanted to build the logic, the data, and the metal beneath it.
The Evolution:
Then: Drag-and-drop interfaces and managed CMS.
Now: Clean Architecture, Dockerized microservices, and self-hosted Node.js backends.
I still value the "purpose-driven" design of these early projects, but today, I ensure that purpose is backed by scalable infrastructure and code sovereignty.
Most people looking for addiction treatment are scared, ashamed or in crisis.
For Cedar Recovery, an addiction treatment provider with 13 clinics across Tennessee and Virginia, we designed and developed a custom WordPress website with one goal: make the first step feel safe.
Each section removes one barrier:
→ Fear: treatment in plain words, real patient stories
→ Cost: insurers and payment options up front
→ Distance: real clinic photos and a page for every location
→ The unknown: a clear 3-step path to the first appointment
What we did: UX strategy, UI design and a full WordPress build of 40+ pages, with “Text Us” and “Start Here” on every screen so help is always one tap away.
"make the first step feel safe" is a really thoughtful goal for a treatment site, and text us on every screen fits it. how did you end up working with cedar recovery, did they find you or did you reach out?