Innovative E-commerce App Concept: Enhance User DiscoveryInnovative E-commerce App Concept: Enhance User Discovery
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Project title: Aisle — E-commerce App Concept
My role: UX Researcher & Designer
Project description: People don't browse e-commerce apps the same way they search Google. Mood and intent shape what they look at — not just keywords. Aisle rebuilds the information architecture around discovery rather than search and filter. Took it all the way to high-fidelity to validate it as a real interface, not just a concept.
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