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I worked with a real estate couple in a competitive market. They had 15+ years of experience, but it wasn’t obvious from the first hello, especially on video. They were overthinking how to show up and how to talk about what they do without sounding salesy.
We built a personal brand they could use: how they introduce themselves, how they show up on video, and how their style supports the impression they want to leave.
What I did
Tightened their messaging so their expertise was clear without bragging
Direction for recording on their phone (how to start, pace, what to repeat)
Style direction for content, meetings, and networking
Simple rules for showing up individually and together
Deliverables
Intro structure (solo + together)
Repeatable video formats
Style guidelines + outfit formulas
One-page personal brand rules doc
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What if consistency isn’t the goal of brand guidelines… just the baseline?
Consistency is usually the focus, but that’s not what actually makes a brand work.
Clarity does, and when a system is clear, consistency happens naturally
Quick example, SpokesPup 🐶
The product already had a clear logic with the traffic light system, and we expanded it into a brand world people could actually follow.
What makes that work:
• Every element ties back to one idea.
• You don’t have to guess what’s on brand.
• Different executions still feel connected.
Most guidelines try to control outcomes, but the better ones guide decisions.
Consistency is just the side effect.
Would someone new know what to do without asking you?
Okay, this is absolutely amazing!
Working on a new brand identity 👀
Been exploring gradients, and how everything feels together, not just how it looks. Still refining a lot...
Think it’s shaping up well. What do you think so far?
Full reveal soon 🚀
Coming out really good 💯🙌
Currently building a brand for a deep tech venture. It is still in progress, but shaping up well.
We don’t start with colors or logos, we start with understanding what the company is really about — then translate that into form, type and a system that stays consistent across everything.
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