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Worked on a new branding project. Let me know your suggestion on this🙌🏻
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity Design — Health, Wellness & Female Empowerment
A space built by women, for women. My job was to give it an identity worthy of its purpose.
This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.
What was developed:
— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy
— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility
— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines
brandidentitybrandstrategistgraphicsdesignerBrand StrategyBrand DesignVisual DesignAdobe IllustratorCanvaClaude
Great Work.
After many attempts with illustrator's recolor art tool (when did it get so hard to use!) I finally found a color scheme I like for this botanical garden identity I'm working on.
Oh I am really vibing with this 😍
Some brands are built around a logo. MCHN was built around a man. Nick Lavery — Green Beret, above-the-knee amputee, the first Special Forces operator to return to combat after that kind of loss — didn't start a fitness company. He built a philosophy. My role was to extend that philosophy into something new: Readiness. A sub-brand built from nothing, designed to carry the same weight as the name it lived under.
Amazing work!
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