I put together a quick visual identity exploration for @Elis Cole after seeing their brief and spending time thinking about how the artist’s sound and personality could translate into a cohesive visual world. Instead of making it overly literal, I explored two distinct directions:

Cool and moody A darker, more atmospheric direction with a restrained and cinematic tone. Warm and energetic A brighter, more vibrant system with more movement, warmth and immediacy.

The goal was to show how one artist identity can hold different emotional expressions while still feeling cohesive and recognizable.

This is the kind of work I love: translating sound, feeling and personality into a visual language that can live across cover art, social media, promotional material and future creative direction.

Would love to know which direction feels stronger for Elis Cole: Cool and moody or Warm and energetic?