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A couple of weeks ago I took part in the design briefs challenge, and created the following brand identity ✨ Overall pretty happy with the outcome for the first time taking joining the challenge.
The provided brief was:
Blaire is a modern skincare and beauty brand. The products are made to enhance rather than cover, creating a clean approach to beauty. The brand balances skincare and makeup in a way that feels natural and considered.
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A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
Explore the complete design case study:
https://contra.com/p/rNPRqooQ-form-fashion-e-commerce-website-design
When exploring a clothing collection, what helps you most: a styled outfit or an individual product grid?
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