Matthew McGuigan
Bridging the gap between how a brand looks and how it works.
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A couple of weeks ago I took part in the design briefs challenge, and created the following brand identity ✨ Overall pretty happy with the outcome for the first time taking joining the challenge.
The provided brief was:
Blaire is a modern skincare and beauty brand. The products are made to enhance rather than cover, creating a clean approach to beauty. The brand balances skincare and makeup in a way that feels natural and considered.
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My local street food vendor 'Backstreet eats' has two lesser known side business, I wanted to bring them all under the one logo whilst still having backstreets as the main focus.
I was inspired by New York City street aesthetic and stickers, so I used punchy colours and made the stickers relate to items on their menu!
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