The goal was to promote a sensitive healthcare service in a way that feels approachable and trustworthy while encouraging users to take control of their health privately and confidently.
Problem: companies often struggle to balance medical credibility with emotional sensitivity when it comes to sexually transmitted infections. Users searching for testing solutions may experience uncertainty, embarrassment, or anxiety, making it essential to create communication that feels supportive.
Solution: build the design around the concept of privacy and health awareness, rather than using strong clinical or laboratory imagery
Typography & Visual Hierarchy: typography and hierarchy was selected to feel easily scannable allowing users to absorb the most important details
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.
What if Netflix had grown out of Bombay’s golden age of cinema?
I’ve always loved the idea that design can tell you where something comes from, so I wanted to imagine a version of Netflix that didn’t come from Silicon Valley, but from Bombay’s Art Deco cinema culture of the 1930s and 40s.
That meant looking beyond the obvious visual treatment and asking what the experience itself might have been.
The homepage becomes a cinema program.
The mobile app becomes a pocket guide.
Film recommendations become show listings.
And suddenly, even a “My List” feels a little more like something you’d keep in your ticket stub collection.
I kept the visual language rooted in Bombay Deco: geometric typography, symmetry, strong verticals, stepped forms, warm reds and creams, and the kind of theatrical graphic language you’d find around the city’s cinema halls.
The fun part was imagining how a product built for infinite scrolling might feel if it had inherited the sense of occasion that came with going to the cinema.
What modern product would you love to reimagine through the visual language of its own place and time?