Chlamydia Self-Test Campaign

The goal was to promote a sensitive healthcare service in a way that feels approachable and  trustworthy while encouraging users to take control of their health privately and confidently.

Visual direction:  clarity, privacy, human-oriented 

Problem:  companies often struggle to balance medical credibility with emotional sensitivity when it comes to sexually transmitted infections. Users searching for testing solutions may experience uncertainty, embarrassment, or anxiety, making it essential to create communication that feels supportive.

Solution: build the design around the concept of privacy and health awareness, rather than using strong clinical or laboratory imagery 

Typography & Visual Hierarchy:  typography and hierarchy was selected to feel easily scannable allowing users to absorb the most important details

Tools:  Adobe Illustrator, Adobe Photoshop

Role:  Graphic Designer