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Descrição do projeto — VEIL
VEIL is a visual campaign for a mysterious and sophisticated feminine fragrance, built around the notes of vanilla and pink pepper.
The concept explores mystery, movement and sensuality through sheer fabric, which surrounds the subject and becomes an extension of the fragrance itself.
The campaign combines fashion imagery, product storytelling and short-form VFX content, creating a cohesive visual language across different formats.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
The network for creativity
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Nothing rots in salt.
So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.
HALITE. Case study live soon.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
Your design has 3 seconds to earn attention. Which skincare brand wins?
A leads with confidence, energy, and aspiration. B builds trust through nature, freshness, and simplicity.
Great design doesn’t just look good. It makes people feel the brand before they read a word.
A or B? Which would make you stop scrolling?
30 voted
52%
28 voted
48%
58 votes
Closed
B without questions
Every villain has a moment where the old version of them dies.
Created with Seedance 2.5
Smooth transition