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Webflow website for OMNI Refrigeration, a commercial refrigeration supplier serving butchers, farm shops and garden centres across the UK. Features a full product catalogue, finance options integration and a performance-optimised build — achieving a 97/100 Google PageSpeed score, over 35% above the industry average. Launched alongside a Google Ads campaign that generated leads from day one.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
$2,500.
(Yes I designed the vehicle too)
That’s how much this website was redesigned for after the product was already developed.
This project has been running for over a year.
Not as a one-off, but through continuous iterations:
from early sketches → to full 3D development → to a website that clearly explains and positions the product.
The key wasn’t just execution, but alignment:
• product and communication evolving together
• constant refinement over time
• clarity at every stage
The result?
The project was presented at the University of Oxford and helped secure 6 future investors.
Not because it looked good
but because it was clear, structured, and credible.
This is the level of work I focus on.
If you’re building something ambitious even at a smaller scale
this is the level of execution you can expect.
Let’s talk.
Amazing job!
That's awesome
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