Joel Martin's Work | ContraWork by Joel Martin
Joel Martin

Joel Martin

Webflow & Next.js developer. Founder of Martin Digital.

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Cover image for PlanLeads — SaaS Lead Generation
PlanLeads — SaaS Lead Generation Platform for Local Builders. PlanLeads is a live SaaS product I designed, built, and launched — a lead generation platform that automatically surfaces local planning applications and delivers them directly to builders and contractors in their area. The platform includes a postcode-based lead search tool, user accounts, subscription billing via Stripe, and automated email delivery through Resend. It currently has paying customers and is live in Leicester and the Midlands. Built end to end with Next.js, React, and PostgreSQL.
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Cover image for Webflow website for Taxi2Terminal, a
Webflow website for Taxi2Terminal, a 24/7 airport transfer service operating from Leicester to all major UK airports. Features a live price calculator, booking system, flight tracking integration, dynamic airport pricing tables, and Apple Pay/Google Pay support. A technically complex build designed to convert visitors into bookings.
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Cover image for Webflow website for OMNI Refrigeration,
Webflow website for OMNI Refrigeration, a commercial refrigeration supplier serving butchers, farm shops and garden centres across the UK. Features a full product catalogue, finance options integration and a performance-optimised build — achieving a 97/100 Google PageSpeed score, over 35% above the industry average. Launched alongside a Google Ads campaign that generated leads from day one.
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Cover image for Bespoke Webflow website for Lynx
Bespoke Webflow website for Lynx Constructions, a commercial and residential building company in the East Midlands. Fully responsive across all devices, featuring a services showcase, project gallery, trust signals and a conversion-focused layout. Designed to build credibility and generate quote requests.
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Cover image for Built and designed the Martin
Built and designed the Martin Digital website end-to-end — a conversion-focused web design agency site built on Webflow. Includes custom animations, a pricing quiz, case studies, care plan packages and a full blog. Optimised for SEO and lead generation, consistently ranking for local web design terms.
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