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We built a free Health Index tool for a women's fitness brand on Kajabi β and it became the best lead magnet ever.
Instead of "sign up for a newsletter," we gave users something useful: an interactive assessment with personalized health recommendations on the spot.
Behind the scenes:
β Branded Typeform quiz for data capture
β Real-time webhook automation
β Kajabi integration for seamless follow-ups
β Fully localized in Russian
6k + women completed it β every one entering a nurturing flow with content matched to where they are.
Lead generation that doesn't feel like lead generation.
Next step: AI agent integration for even smarter, more personalized follow-ups β all within Kajabi.
Nice work
This is what modern lead gen should look like π
Nice work
The network for creativity
Join 1.25M professional creatives like you
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The quiz-first approach is smart β it lowers friction and makes the experience feel personalized instead of generic. I like how the entry point is clear. You could even test emphasizing the βpersonalizedβ outcome a bit more in the headline.
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