How much can you remove before an idea disappears?

The Aphrology mark started with the Venus de Milo.

I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.

The final symbol lives between recognition and abstraction.

Aphrodite → A → Aphrology. View Case Study

The real question is: how many crumpled sketches on the floor did it take before this masterpiece happened? Worth it though!

Tech Logofolio — Vol. 2 🔧

Four more brand identity concepts, four more personalities — all built for the startup/tech space.

SorAi — a radiant, orbiting burst mark in electric yellow-green on deep teal, built for an AI-forward brand that wants to feel sharp and energetic.

Moxe — a geometric "M" monogram built from interlocking diamond shapes, confident and structured — fits a fintech or platform brand.

FlowSync — an interconnected node/network mark, designed for a sync, data, or infrastructure product that needs to signal connection and movement.

Queue — a rotating arrow/blade icon paired with a clean wordmark, simple and functional — built for a workflow or process-driven tool.

Each mark was built to hold up across icon, wordmark, and app contexts — not just on a presentation board.

Available as pre-made concepts — DM if any of these fit your brand (fully customizable colors, name, and files).

Designing for the icon context rather than the presentation board is the harder constraint, and Queue and FlowSync clearly survive it. SorAi is the one I'd stress-test — those petal gaps are tight enough that they may close up on a small dark tile.