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Complete branding for Plantis, a visual identity project created around a fresh, organic, and contemporary aesthetic. The branding combines a natural color palette, elegant typography, and a distinctive botanical symbol, applied across different visual pieces to create a cohesive and recognizable brand identity.
Love this!
the leaf mark is great
That loose hand-drawn plant mark is doing a lot of work, it reads as a logo on the tote and as a standalone illustration on the tile wall. Was that squiggle line concept there from round one or did it show up after some more polished options got cut?
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A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo
→ Strong typography
→ A consistent visual language
→ Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
Recent branding work for Stilta this weekend.
Got inspired by a few tools along the way. Happy to see it live.
Sick 🔥
