I designed a startup from idea to launch with CapCut Design Studio. Meet Canopy, a smart navigati...I designed a startup from idea to launch with CapCut Design Studio. Meet Canopy, a smart navigati...
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I designed a startup from idea to launch with CapCut Design Studio.
Meet Canopy, a smart navigation app that helps you find cooler, more shaded routes through the city instead of simply choosing the fastest one.
The idea is simple:
12 min · 28°C · Direct Sun
vs.
14 min · 22°C · Shaded
2 minutes longer. 6°C cooler.
For the challenge, I built the full Canopy identity from the ground up, including the brand system, product visuals, launch campaign, and pitch deck, all connected through one consistent visual language.
Leading with the actual tradeoff (2 minutes longer, 6 degrees cooler) instead of just saying "shade routing" is what sells the concept, it makes the value instantly tangible.
The insight is so clean: the fastest route and the most comfortable route are not the same thing. Building a whole brand system, product UI, and pitch deck around that one idea from scratch shows real product thinking. The comparison visualization makes the value immediately obvious.
You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.