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I designed a startup from idea to launch with CapCut Design Studio.
Meet Canopy, a smart navigation app that helps you find cooler, more shaded routes through the city instead of simply choosing the fastest one.
The idea is simple:
12 min · 28°C · Direct Sun
vs.
14 min · 22°C · Shaded
2 minutes longer. 6°C cooler.
For the challenge, I built the full Canopy identity from the ground up, including the brand system, product visuals, launch campaign, and pitch deck, all connected through one consistent visual language.
Canopy. The coolest way home.
Amazing job on this, how many credits did you spend?
around 400-500
Hey @Sevki Sahinbas, don't forget to submit your work here: https://www.capcut.com/submission-campaign/254375116548
Hello Evan, I'm not US resident, can I still apply?
I'm trying to submit it, but I keep getting a “System Busy” error.
loooks so so....cooool!!
thank you so much!
Incredible work!
thank you abdullah!
Leading with the actual tradeoff (2 minutes longer, 6 degrees cooler) instead of just saying "shade routing" is what sells the concept, it makes the value instantly tangible.
thanks brother!
You really know no bounds, Dude I’m absolutely blown away
thanks brother!
I thought it was only opened to only US designers
yes, it's US resident only. Probably they wont accept my submission
Love the color story!
thank you Tosha, are you making one?
This is cool
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Fantastic work Samuel🔥
When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
I decided to improve an app I actually use. Every day. IDOS tells me when my tram comes, so I know exactly where that screen slows me down.
This is not a redesign. Same structure, same elements, same colors: I pulled the palette out of the original screen and darkened only the two that fail contrast. It is the app's own screen, arranged so you can read it faster.
The redesign is the next step – the rest of the screens, a new structure, my own decisions about what belongs on them. That is a much bigger piece of work, so I want to know if it is worth doing.
If you want to see part two, react to this post
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