Jefferson Flores
Branding & identity design for startups and emerging brands
New to Contra
Jefferson is ready for their next project!
Steady: The stablecoin for the future was a challenge to explore decentralized finance through a lens of clarity, focusing on how it communicates, the trust it builds, and where it stands as a reliable financial tool.
At EL FIN, we took on this challenge as a team, building a solid visual identity that reflects the core of the protocol.
→ I crafted the comprehensive Brandbook, defining the strategic guidelines, UI styling and real-world brand applications.
→ Fidel Huezo led the 3D explorations, bringing the core concepts to life with incredible depth.
A project that reminds us how thoughtful design can establish immediate trust, especially where Web3 technology and everyday finance meet.
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La chispa - Icon Design
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Trueno Films - Rebranding
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Rockefeller is more than just a credit card; it’s a bold statement in the world of digital finance. Designed for those who not only understand the value of cryptocurrency but also seek to master it, Rockefeller is the crypto credit card that embodies exclusivity and strength.
Accessible only to a select elite, this card isn’t for everyone—it’s for those ready to stand out, influence, and leave an indelible mark on the world. With Rockefeller, your credit isn’t just a tool; it’s a badge of prestige.
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Mery Guevara is a real estate professional with more than three decades of experience guiding families, investors, and property owners toward clear and secure decisions. Recognized by Estrategia & Negocios in 2017 and 2018 as one of “The 50 Most Defiant Women of Central America,” her career reflects a unique blend of leadership, transparency, and human-centered service. Since 1995, she has built a reputation grounded in clarity, trust, and a refined approach that elevates every real estate process with expertise and genuine care.
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Comedera © Logo Concept
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Mexica Beer – Visual Identity & Packaging
The label features a refined typography that is bold yet elegant, echoing the spirit of Mexica—strong in tradition but forward-thinking in approach. Iconography inspired by ancient glyphs and artisanal motifs pays homage to Jalisco’s cultural heritage, while the overall design remains uncluttered and sophisticated, appealing to modern beer enthusiasts. The packaging not only stands out visually but also conveys the essence of Mexico’s vibrant past and present through a refreshing, contemporary lens.
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Mexica Beer – Visual Identity & Packaging
The packaging and branding for Mexica, a new Mexican beer crafted in Jalisco, is a celebration of culture fused with a modern, minimalist touch. The design draws inspiration from the rich history of ancient Mexican civilizations, blending traditional symbols with sleek, contemporary elements. Each flavor of Mexica beer is represented by a unique color palette that reflects its distinct taste, yet all share a unified and simple design, emphasizing clean lines and subtle details.
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