Shaded in the Clouds — Logo Design & Brand Identity

For Shaded in the Clouds, I developed a complete visual identity designed to feel expressive, whimsical and creative while still remaining polished enough to grow with the brand.

The identity centered around a custom wordmark and cloud motif, with extensive exploration of typography, shape, line weight, color and composition. From the primary logo, I expanded the direction into a flexible visual system that could remain recognizable across digital platforms, physical products and future brand applications.

My work included:

• logo concept development and refinement;

• primary and secondary logo variations;

• custom cloud and supporting brand marks;

• color palette development;

• typography selection and hierarchy;

• alternate logo colorways;

• visual direction and brand applications;

• comprehensive brand guidelines and mockups.

The final system gave Shaded in the Clouds a distinct visual personality while providing enough structure and flexibility for the identity to evolve across future touchpoints.

That script wordmark is beautiful. The whole system feels cohesive and easy to grow with.

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