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Transforming 'rejected' ideas into luxury brands. ✨
This project started as a sketch that wasn't validated by a client, but I knew it had potential. I used the standard Adobe suite for the branding and jumped into Figma to build out the web presence while learning UX/UI.
Hard lesson learned: Always keep a backup! I lost the source files on a dead drive, so these are actually screenshots from my own IG feed. It's a reminder that no work is ever truly wasted if you can find a way to repurpose it.
Brand DesignBrand StrategyLogo DesignAdobe Creative SuiteFigmaAdobe Illustratorvisualidentitybrandidentitycontraquest
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
Beautiful restraint. The identity really captures that ‘quiet confidence’ you described — especially how structure and warmth stay balanced without slipping into decorative noise.
Wujhat | Brand Identity
A premium tourist resort network in Oman, reflects the essence of rejuvenation, meaningful recreation, and reconnecting with loved ones.
The identity conveys hospitality, authenticity, and trust through a modern yet culturally grounded visual system. Rich earthy tones, refined serif typography, strong immersive imagery, and a blend of organic and geometric elements create a warm, elevated, and memorable brand presence rooted in the spirit of Oman
See full project and more context about it.
The earthy tones and refined typography capture that Omani hospitality feel really well. Culturally rooted without being cliché.
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