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My first Wise redesign got 37% approval. So I iterated and tested again.
80% of neurodivergent users preferred my second version.
What changed: removed video clutter, made balance the primary focus, simplified icons with labels, matched the app's aesthetic.
Results from 30 ND users:
88% of anxiety users preferred it
81% of autistic users preferred it
79% of ADHD users preferred it
The lesson: my brain finds the friction. Testing tells me which solutions work.
I reduce emotional friction for neurodivergent users.
Full case study: davidbalinga.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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