My first Wise redesign got 37% approval. So I iterated and tested again. 80% of neurodivergent

My first Wise redesign got 37% approval. So I iterated and tested again. 80% of neurodivergentMy first Wise redesign got 37% approval. So I iterated and tested again. 80% of neurodivergent

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David Balinga

• Feb 19

My first Wise redesign got 37% approval. So I iterated and tested again.

80% of neurodivergent users preferred my second version.

What changed: removed video clutter, made balance the primary focus, simplified icons with labels, matched the app's aesthetic.

Results from 30 ND users:

88% of anxiety users preferred it

81% of autistic users preferred it

79% of ADHD users preferred it

The lesson: my brain finds the friction. Testing tells me which solutions work.

I reduce emotional friction for neurodivergent users.

Full case study: davidbalinga.com

UI Design UX Design UX Research Figma uxdesign

Andres Sentis

• Apr 18

Sharing a before and after of Vangwe.

Beyond the visual update, there was a deeper issue: the brand felt too broad, and that made it harder to connect with the fintech niche they were aiming for.

That’s why I like this kind of comparison. Sometimes the before and after says everything about what a rebrand can do at the right moment.

rebranding fintech b2b Brand Design Figma