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Sharing a recent full brand identity created for CASA, a concept home decor studio based in Lisbon, Portugal.
The brief called for a brand identity that felt elegant, crafted, and rooted in heritage. The logo draws from Art Nouveau ornamental detail, centered around an arched iron gate that references old European architecture and the idea of home as a personal sanctuary.
The full system includes a logo suite, earthy color palette, packaging, stationery, signage, social media templates, and arch-shaped business cards.
Full project is here
I'd love to read your thoughts on this.
If you are looking for a designer to build a complete brand world for your business, let's talk. ✨
Awesome!
Thank you ♥
You are welcome.
Gorgeous work 🙌
Thank you so much Taylor! ♥
You are so welcome!!! 😊
Awesome!💯
Thank you Asif ♥
This is solid, it feels both clean and engaging. If someone wanted to create something at this level, what would you say matters most in your process?
Thank you so much Adegbite for your feedback! ♥
Honestly, the thing that matters most for me is starting with a strong concept before touching any design tool. In this case, everything came from one clear idea — the iron gate as a symbol of home and belonging, alongside key...
Stunning Colors
Thank you! Glad you liked them! 😊 ♥
Looks incredible, love it!
Thank you so much Danylo! ♥
This looks clean and well thought out. How long did it take you to bring everything together?
Thank you very much! ♥
This one took around 4-5 weeks in total, considering strategy, logo + colors redesign and the overall art direction, but depending on the project and scope, it can de done in less time. 😊
yeah, absolutely!
cool
Thanks! ♥
Thank you very much Jeyhun. Glad to read it! 😍 🖤
great job
Thank you! ♥
Stunning!
Thank you very much Valerie! ♥
warm editorial aesthetic 😍
Thank you Julissa! ♥ I'm glad to read it as a really passionate myself for this aesthetic. 🥰
Love this direction
Thank you Samson! ♥
Cool branding. color combo looks awesome.
Thank you very much! 😍 🫶🏻
love this @Bianca Santiago 🔥
Thank you very much, Ismel! 😍 🫶🏻
Nice!
Thank you very much! 😍 🫶🏻
great
Thank you! ♥
Excellent!
Thank you very much! ♥
I hope you are doing well!😊
The Art Nouveau arch detail in the logo paired with that warm terracotta and cream palette is such a considered choice for a Lisbon based home decor studio. The embossed packaging makes the whole system feel genuinely collectible
Thank you so much Isabella for your valuable feedback regarding my work. I'm also passionate about Art Nouveau and really would like to bring it into this kind of project and I'm so glad to read your feedback and to know that the direction and concept I built here really...
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