Innovative Sparkling Drink Designs: Fizzy Folk Case StudyInnovative Sparkling Drink Designs: Fizzy Folk Case Study
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Fizzy Folk is a spec design project which started with the question "What if I were to design my own sparkling infused drink"? Because on a daily basis I already consume a lot of it. However, I mainly buy those that are illustrated & designed well. As such, I wanted to explore the option of incorporating illustrative skills + hand-drawn look into soda can designs.
This has resulted into 3 distinct drinks from hibiscus & rose to mint & cucumber to lemon & honey. Additionally, I will further expand upon this collection.
For the full case-study you could see on my website.
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Umar's avatar
Great Work :)
Brian's avatar
Thank you :)
MD Rafee 's avatar
The hand-illustrated approach is doing a lot to differentiate this from the clean, minimal aesthetic most drink brands lean into right now. Three flavors with distinct color stories but cohesive branding. The Hibiscus and Rose one especially feels alive.
Brian's avatar
Thank you for the kind words, and glad that it feels that way! As that's something I definitely noticed from the drinks I also consumed. So wanted to take a different spin at it :)
Kateryna's avatar
The combination of illustrations and colors is so inspiring. Great work!
Brian's avatar
Thank you~! That means a lot. At first thought it would be too overbearing haha. But glad its well balanced :)
Nihal's avatar
Bold typo and colours Best combo 🙌
Brian's avatar
Thank you. Appreciate the kind words :D
Maria 's avatar
Really strong visual identity – love the typography.
Celia's avatar
Sick work 🔥
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