Global Storytelling Campaign | Concept, Direction & Documentary Production
Created and directed a global video campaign titled “What is Beauty?”, featuring responses from 25 people across 6 continents.
Designed the concept as a narrative-driven exploration of cultural perspective, inviting individuals from diverse backgrounds to share their personal definition of beauty in a single guiding question.
Led the full creative process including concept development, outreach structure, interview direction, cinematography coordination, editing, and narrative assembly.
The final film weaves together multiple voices into a unified global story, highlighting how perception, identity, and culture shape the meaning of beauty across different parts of the world.
The pale blue suit against the blue hour Eiffel Tower and warm bokeh lights gives it a real luxury campaign feel. How many generations did the car shot take to stay consistent?