Global Storytelling Campaign | Concept, Direction & Documentary Production
Created and directed a global video campaign titled “What is Beauty?”, featuring responses from 25 people across 6 continents.
Designed the concept as a narrative-driven exploration of cultural perspective, inviting individuals from diverse backgrounds to share their personal definition of beauty in a single guiding question.
Led the full creative process including concept development, outreach structure, interview direction, cinematography coordination, editing, and narrative assembly.
The final film weaves together multiple voices into a unified global story, highlighting how perception, identity, and culture shape the meaning of beauty across different parts of the world.
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
A compilation of recent visual tests, focusing on atmospheric lighting, fast-paced rhythm, and high-contrast color treatment. Designed to explore the boundaries between cinematic realism and abstract motion.
Everything handled from initial style framing to final color grading and typography integration.