Global Storytelling Campaign | Concept, Direction & Documentary Production
Created and directed a global video campaign titled “What is Beauty?”, featuring responses from 25 people across 6 continents.
Designed the concept as a narrative-driven exploration of cultural perspective, inviting individuals from diverse backgrounds to share their personal definition of beauty in a single guiding question.
Led the full creative process including concept development, outreach structure, interview direction, cinematography coordination, editing, and narrative assembly.
The final film weaves together multiple voices into a unified global story, highlighting how perception, identity, and culture shape the meaning of beauty across different parts of the world.