Lara Roxana Popa
Content Creator & Storyteller
Ready for work
Lara Roxana is ready for their next project!
Global Storytelling Campaign | Concept, Direction & Documentary Production
Created and directed a global video campaign titled “What is Beauty?”, featuring responses from 25 people across 6 continents.
Designed the concept as a narrative-driven exploration of cultural perspective, inviting individuals from diverse backgrounds to share their personal definition of beauty in a single guiding question.
Led the full creative process including concept development, outreach structure, interview direction, cinematography coordination, editing, and narrative assembly.
The final film weaves together multiple voices into a unified global story, highlighting how perception, identity, and culture shape the meaning of beauty across different parts of the world.
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Personal Brand Film | Storytelling, Creative Direction & Video Production
Created a cinematic personal brand film exploring the power of storytelling and the creative journey behind my work as a writer, filmmaker, and content creator.
Developed the concept, script, visual narrative, cinematography, editing, and voice-over to communicate why stories matter, how they shape human connection, and what inspires my creative process.
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Brand Story Video | Creative Direction, Scriptwriting & Video Production
Created a 60-second brand story video for TEYXO, an international fashion brand, to communicate the company's mission, values, and commitment to custom-made clothing.
Developed the project from concept to completion, crafting a concise and engaging narrative that explained why the brand chose a made-to-order production model and how it delivers a more personal customer experience.
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Luxury Real Estate Brand Film | Creative Direction, Cinematography & Editing
Created a high-end promotional video for Cezar Estates, a luxury real estate agency specializing in premium residences and penthouses.
Led the project from concept to final delivery, developing the creative vision, visual storytelling approach, cinematography, editing, and voice-over narration. Designed the video to showcase the lifestyle, exclusivity, and architectural details of the properties while strengthening the agency's premium brand positioning.
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