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Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
80 voted
75%
27 voted
25%
107 votes
Closed
1 nails it
Two case studies, two totally opposite registers.
One is carved in stone and says nothing.
One drips off a spoon and won't shut up about which field it came from.
Which one do you want first?
vectis — zero-knowledge privacy, dithered like a forgotten statue
HIVE INDEX — raw honey with a paper trail. No two lots taste the same, and we don't correct for that.
45 voted
51%
43 voted
49%
88 votes
Closed
Vectis
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
