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A product can have 20 features.
The video probably shouldn’t show all 20.
One of the hardest parts of SaaS motion design is deciding what not to animate.
More information doesn’t always make the product clearer.
Usually it does the opposite.
this looks fabulous!
Thanks!
The restraint here is spot on: showing the product story without animating every feature makes the motion feel much easier to follow.
I completely agree with you!
Thank you for your comment!
Even silence speaks thousand words if it is applied correctly. Cant agreed more!
Yeah, just like the old saying goes :)
The restraint point applies beyond motion too, most onboarding flows fail for the same reason, someone decided every feature deserved its own tooltip.
Thanks!
Deciding what not to animate is such an underrated skill, most reels lean the opposite way and try to prove they can animate everything. When a client pushes back and wants more shown on screen, how do you make the case for restraint without it sounding like you're just cutting corners?
There must always be a balance to avoid oversaturation and ensure the video remains watchable.
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