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A short motion spec ad for Muji (personal project).
Design, animation and sound design by me :)
Inspired by: Kinisi, Sebastien Camden
Motion DesignmotiongraphicsAnimationAdobe After EffectsAdobe IllustratorAdobe Premiere ProIllustration
the stool tucking into the muji logo at the end got me. how long did the sound design take?
the sound design took around 2-3 hours!
Love the vibe. 😊
Great to see sound design treated as part of the motion project. Did you build the animation timing around the audio, or add sound afterward?
For this one, the sound was done at the end. :)
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I truly love the the illustration
I noticed clean energy brands were either too crunchy, nobody made renewable power feel simple and exciting.
I designed Luno to be the spark that starts something bigger - clean, direct and confident. Energy without the noise.
I merged a spark with the letter "L". Four blades rotating outward energy caught mid motion, being captured and released.
I placed Luno in clean energy - solar, smart grids, storage - as the modern alternative to tired green washed branding.
So cool 🔥
A glimpse of my Sound Design breakdown!
Hope you enjoy it!
Let me know what do you think of it...👀?:
It's amazing...