Letter — Visual Identity for a Multinational Company

For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.

I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.

Transforming Blueprints into Reality with Vision and Precision.

Absolutely amazing work, well done!

The idea for Puddin’ was to create a dessert brand that felt playful, nostalgic, and full of personality. I didn’t want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something you’d actually want to interact with. So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style. This is where we started, turning the personality of Puddin’ into a visual language.

Love it. Looks unique to me!