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STOP writing generic newsletters.
START writing newsletters that could only have been written by you.
Here's the difference.
"𝘛𝘰𝘥𝘢𝘺 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱" vs. "𝘓𝘢𝘴𝘵 𝘸𝘦𝘦𝘬 𝘐 𝘮𝘢𝘥𝘦 𝘢 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘐 𝘢𝘭𝘮𝘰𝘴𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘮𝘢𝘬𝘦. 𝘐𝘵 𝘤𝘰𝘴𝘵 𝘶𝘴 𝘯𝘰𝘵𝘩𝘪𝘯𝘨. 𝘛𝘩𝘦 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘯𝘰𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘪𝘵 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵."
"𝘏𝘪𝘳𝘪𝘯𝘨 𝘪𝘴 𝘩𝘢𝘳𝘥𝘦𝘳 𝘵𝘩𝘢𝘯 𝘪𝘵'𝘴 𝘦𝘷𝘦𝘳 𝘣𝘦𝘦𝘯", vs. "𝘐'𝘷𝘦 𝘩𝘪𝘳𝘦𝘥 𝘩𝘶𝘯𝘥𝘳𝘦𝘥𝘴 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘐'𝘷𝘦 𝘰𝘯𝘭𝘺 𝘮𝘦𝘵 𝘮𝘢𝘺𝘣𝘦 𝘵𝘸𝘦𝘯𝘵𝘺 𝘸𝘩𝘰𝘮 𝘐'𝘥 𝘳𝘦𝘩𝘪𝘳𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢 𝘴𝘦𝘤𝘰𝘯𝘥 𝘵𝘩𝘰𝘶𝘨𝘩𝘵."
"𝘈𝘐 𝘪𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺", vs. "𝘐 𝘢𝘴𝘬𝘦𝘥 𝘮𝘺 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘴𝘵𝘰𝘱 𝘶𝘴𝘪𝘯𝘨 𝘈𝘐 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘸𝘦𝘦𝘬. 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘮𝘦."
"𝘙𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘰𝘯 𝘩𝘪𝘳𝘪𝘯𝘨" vs. "𝘛𝘩𝘦 𝘩𝘪𝘳𝘦 𝘐 𝘢𝘭𝘮𝘰𝘴𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘮𝘢𝘬𝘦."
"𝘛𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱" vs. "𝘛𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵 𝘐 𝘳𝘦𝘢𝘭𝘪𝘻𝘦𝘥 𝘐'𝘥 𝘣𝘦𝘤𝘰𝘮𝘦 𝘵𝘩𝘦 𝘣𝘰𝘵𝘵𝘭𝘦𝘯𝘦𝘤𝘬."
"𝘈𝘐 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺" vs. "𝘐 𝘸𝘢𝘴 𝘸𝘳𝘰𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘈𝘐. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘮𝘺 𝘮𝘪𝘯𝘥."
Same general topic. Completely different pull.
The second version in each pair commits to something specific before the reader has opened a single word.
It makes a promise with a real answer on the other side.
And it respects the reader's time by making clear there's something worth finding.
Which of these mistakes have you made in the past?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Most homepage heroes say nothing
"The AI platform for revenue teams"
"Premium skincare for modern men"
"The creator tool for serious builders"
Swap the company name and nothing changes, so stop naming the category you sit in and name the tension you solve:
"For sales teams whose forecast still lives in a spreadsheet"
"For men who've outgrown the eight-step routine"
"For builders shipping their second product"
Tension beats category EVERY TIME
Most companies fix everything else on the homepage and skip the hero while that is the one that matters.
What does yours say?
Category tells what you are. Tension tells why they need you. Huge difference.
Decided to team up with 𝗖𝗹𝗮𝘂𝗱𝗲 to build a new tech service landing page. Today was all about the Hero Section.
𝗧𝗵𝗲 𝗚𝗼𝗮𝗹: Translating my custom structure and references into code.
𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: It’s alive! It doesn’t look bad, but it’s not "there" yet.
The bones are solid, but tomorrow we start refining the soul.
💭What do you think of the progress so far?
🐉 Dragon in the Drawer.
A child drew a dragon.
💬 And said:
“the dragon is mad because the people woke him up… so now he’s burning all the buildings and they’re running.”
🎬 I turned that into a film.
✨ Just a drawing, a sentence, and a name —
and it becomes a full story:
Character → Story → Animation → Film
—
❤️ This project is close to my heart.
I built it for a girl named Angel.
She was very ill when she was born. Our whole family prayed for her.
She survived — so we called her Angel, because that’s what she felt like to us.
I haven’t seen her in a while…
but I wanted to create something she could feel.
—
🌱 Because every child deserves to see their imagination come alive.
Not just as drawings… but as stories they can watch, feel, and remember ✨
—
This is such a clean execution of a creative workflow. You can really see the thought behind every interaction—super inspiring
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