WINK 🥤 — playful packaging for a functional beverage brand. I wanted to explore what functional ...WINK 🥤 — playful packaging for a functional beverage brand. I wanted to explore what functional ...
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Victor Abayomi
• 1d
WINK 🥤 — playful packaging for a functional beverage brand.
I wanted to explore what functional wellness could look like if it felt less clinical and more like a lifestyle brand.
So I created WINK around three ideas:
Function × Flavor × Personality
The result is a playful packaging system with expressive typography, bold flavor cues, quirky graphics, and a clear information hierarchy — built to feel distinctive while remaining easy to understand.
I’m especially interested in working with early-stage CPG, beverage, food, wellness, and lifestyle founders who need more than just a logo — brands that need a visual system that can actually grow with the product.
View the full case study → WINK on Contra
If you're working on a product launch, rebrand, or packaging refresh, I'd love to hear what you're building.
Brand DesignPackaging DesignVisual Design
MD Rafee 's avatar
MD Rafee Alam
• 10h
The quirky bold typography sitting right on the can instead of a cleaner label treatment is a smart call, it matches the personality angle way more than a typical clinical wellness drink would. Nice work on the flavor cue system too.
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