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Cleopatra Ceylon is a beauty and self-care brand built for a new generation - one that sees femininity as a form of strength and self-care as something worth showing up for. The project came with a clear vision and the creative freedom to build an identity that could carry it. The brief was to design a brand and website that felt bold and intentional - something that spoke directly to a younger audience without blending into the sea of earthy, neutral-toned beauty brands dominating the space right now.
Building the Visual Identity
Colour
Purple leads the palette - confident, distinctive, and a deliberate departure from the muted tones that define so much of the beauty industry today. It reflects where this brand stands: expressive, unapologetic, and speaking to an audience that wants to be seen. The off-white keeps everything balanced without dulling the impact.
Identity
A custom floral emblem sits at the heart of the brand. Designed to feel both soft and structured, it carries a sense of renewal and self-devotion without over-explaining it - the kind of mark that means something without needing a caption.
Website
The website was built with the same mindset as the identity - clean, considered, and easy to move through. The shopping experience is stripped back to only what’s necessary, so every visit feels effortless and every decision feels natural. As an emerging brand in its early growth stage, both the identity and the website are built to scale as Cleopatra Ceylon grows.
The results spoke for themselves. After the website launched, sales doubled - a clear sign that minimal, easy user experience directly supports the conversions.
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Love the dog and bird in the logo, it gives me the feeling of those old farm movies. Nice work thats very clever.
Which button do you actually want people to press?
Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.
1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.
2 – One primary, one quiet. "Book your stay" stays solid; "Explore cabins" drops to a ghost. Now there's a clear first move and a calm backup.
Hierarchy isn't about adding emphasis - it's about turning one thing down so the other can lead.
Do you give the main CTA a clear winner, or keep the options equal?
6 voted
10%
57 voted
90%
63 votes
Closed
one solid one ghost, every time
When selling a premium service, mentorship, or high-value framework, a generic template fails to convey the true depth of your offer. The challenge I solved here was translating a multi-stage methodology into an intuitive, high-converting digital experience, built natively on Webflow.
By combining an editorial landscape aesthetic with modern, scroll-triggered interactions, I turned an abstract concept into a seamless visual journey.
Methodology Visualized: I designed custom interactive nodes (Relaxation → Attention → Motivation) that walk users step-by-step through the core process.
Webflow Build: I developed the full site on Webflow with clean HTML/CSS architecture, fluid animations, and fast load speeds.
Editorial Identity: I paired a warm color palette and subtle grid architecture with vintage illustration elements to build immediate authority.
Flexibility: I set up a clean Webflow CMS structure so you can easily update content without touching code.
Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!
Amazing work!