HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
@LottieFiles hit me up to create five animations using their new Lottie Creator - an SVG animation tool with state machine capabilities, giving you the ability to make your animations interactive.
First one's a gradient stress test 🌈 I wanted to create a glass sphere that actually feels dimensional, with color shifting inside and outside as it rolls 🔮
Vector-based gradients are usually where things get messy - flat colors, harsh transitions, zero depth. So I layered multiple blurred color fields with varying transparencies to fake that soft, glowing quality you'd normally only get from raster work.