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Redesigned Instagram automation setup for Manychat, making it easier for creators and businesses to build and launch their first automation.
I worked on the experience from early concepts and user flows through detailed UI, prototyping, testing, and developer handoff.
The new experience increased activation by 6%, publishing by 9%, and MRR by 15%. It later became the default starting experience for around 70% of new users.
Full case study:
https://bsabii.com/manychat-2
Seeing the activation lift and the new flow that guides creators straight from concept to launch feels like a solid win on reducing friction for first time automations.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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