Sirin Cleaning, a UAE cleaning services company serving Ajman, Sharjah, and Umm Al Quwain, was running on an underperforming blog-style site that wasn't built to convert Google Ads or social traffic into bookings. They needed a site built specifically to turn visitors into paying customers, fast.

Custom Theme Build Built on the same approach as my other WordPress projects — a custom Kadence child theme with hand-coded Gutenberg blocks rather than a pre-made layout — but designed from scratch around this business's own brand (navy and gold palette) and booking flow rather than reusing anything from prior builds.

Conversion-First Structure Every page was designed around getting a booking, not just presenting information: a homepage with an instant quote form, trust signals, an interactive hourly pricing calculator, and a dedicated services page with a tile-based booking flow so customers can select exactly what they need (hourly, deep clean, villa, commercial) and get a price without waiting for a callback.

Booking Flow Routed all bookings and inquiries directly to WhatsApp — the channel this audience actually uses — rather than a traditional contact form, matching how the client's customers actually prefer to communicate.

Full Site Coverage Built out the complete site beyond the homepage: services, about/why-us, contact, blog system with individual post templates, and legal pages — plus a custom slide-in mobile navigation for a cleaner mobile experience.