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Taste Test
Which direction feels stronger?
Exploring two visual styles for a mobile experience — focusing on mood, contrast, and attention flow.
Curious to know which one stands out more to you.
A or B?
1 voted
100%
0 voted
0%
1 vote
Closed
A for me! The dark green moodboard gives it such a grounded, editorial quality — feels luxurious and focused. B has a nice warm energy too but A wins on contrast and attention flow. The way the phone sits in the hand on A feels more natural and immersive. Great direction to explore!
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Related posts
Light or dark, which one wins? ☀️🌙
Same site, two moods. Warm stone and lacquer red, or the same build after dark.
Both are hand-built with a 3D paper crumple, real physics, a stick-figure film drawn in code, and a receipt that gets a bicycle kick. 🔊 Sound on.
Tell me which you'd ship: light or dark? 👇
26 voted
59%
18 voted
41%
44 votes
Closed
I really like how the light version looks, but it has some legibility issues. Since readability is more important for users than visual appeal, I think the dark version is the better option.
BTW, I initially voted for the light version, but after analyzing both options more closely, I changed my mind 😄
A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Does an AI brand still need to look like an AI brand?
Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.
We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
