A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

A or B? 😇👈 Which design delivers the better luxury feel and overall visual experience?

Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.