Back with another taste test. This time, we’re putting the packaging to the test. Which one catch...Back with another taste test. This time, we’re putting the packaging to the test. Which one catch...
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Back with another taste test.
This time, we’re putting the packaging to the test. Which one catches your eye, feels more appealing, and would you actually want to pick up and use?
Select the packaging you find more appealing and usable.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?