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I created this basketball tournament poster as part of a Graphic Design Art project while attending school. The assignment was to design an eye-catching promotional poster for an event.
I chose a bold sports theme using strong typography, bright orange and contrasting blue accents to create energy and movement. I arranged the tournament information—including the date, time, venue and contact details—so the most important information would stand out and be easy to find.
This project allowed me to practice combining typography, imagery, colour, layout and visual hierarchy to create an effective event advertisement.
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Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
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The N monogram sitting right where the droplet would land is a nice touch for a bio tech brand, feels intentional rather than decorative. Was the water/petri-dish visual part of the brief from day one, or something you pitched after seeing the monogram work on its own?
Elevating Hasuji into a timeless brand.
Hasuji already has a bold and distinctive foundation. With the right brand identity, I’d take it further into a premium, modern, and timeless direction while keeping the logo clean, recognizable, and easy to read.
The goal is to build an identity that feels strong today and remains relevant for years — not just a logo, but a consistent visual system across digital and physical applications.
Brand direction: Premium • Modern • Timeless • Bold • Refined
I specialize in Logo Design & Complete Brand Identity, including logo refinement, color palette, typography, brand guidelines, stationery, packaging, and digital applications.
Available for brand identity projects. Let’s build something lasting.
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