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Elevating Hasuji into a timeless brand.
Hasuji already has a bold and distinctive foundation. With the right brand identity, I’d take it further into a premium, modern, and timeless direction while keeping the logo clean, recognizable, and easy to read.
The goal is to build an identity that feels strong today and remains relevant for years — not just a logo, but a consistent visual system across digital and physical applications.
Brand direction: Premium • Modern • Timeless • Bold • Refined
I specialize in Logo Design & Complete Brand Identity, including logo refinement, color palette, typography, brand guidelines, stationery, packaging, and digital applications.
Available for brand identity projects. Let’s build something lasting.
Premium and "easy to read" pull against each other with a slanted slab like this - the box and card hold up fine, but the tote at arm's length is where it gets tested. Did you work up a secondary mark for the small applications, or is the wordmark carrying all of it?
"Appreciate the feedback Artur Mikhov! I completely agree regarding legibility at distance. I typically pair this full wordmark with a stylized 'H' icon secondary mark to handle low-resolution or small-scale placements without losing that premium feel."
contra.com
Artur Mikhov - Brand Designer | Contra
Brand Identity Designer | Logo, Rebranding & Guidelines. View Artur Mikhov’s Profile on Contra. The Independent-first, commission-free freelance marketplace shaping the future of work.
Great work :)
Thanks Umar!
nice
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