Designed the full visual identity for VB Angel — a vape concept built from the ground up. From logo exploration and typography to can design, device aesthetics, and a complete brand system. What started as "let's try a few logo directions" became a full product identity sprint. Classic designer rabbit hole — and honestly, the best kind. The brief I gave myself: bold, energetic, and shelf-grabbing — but clean enough to scale across an entire product line. In FMCG and consumer product design, the packaging is the pitch. If it doesn't make someone reach for it first, everything else is secondary. Drop a comment — which direction would you pick up off the shelf? 👇