I need another set of eyes to check which version works better with this design. The main thought behind this design is the illustration created in the shape of a DNA strand to showcase the brand and how it originated.
Since this is a chocolate product, I personally felt that a more expressive and bold illustration with outlines would be better suited. I would love to hear what you think as a fellow creative.
I am testing two packaging directions for J0l, a luxury water concept I designed.
On one side, I created a bold, matte midnight blue bottle with gold accents. On the other, I designed a clean, crystal clear glass bottle with silver and teal details.
Which look grabs your attention first? Let me know in the poll below!
Another category comparison, and this one's going to make you look twice.
The fashion category needed a fresh point of view. Most established players relied on functional wordmarks and relatively restrained visual identities.
With Ru’asā, we took a different route. We challenged those conventions and built an identity designed to stand apart, be remembered and give the brand a world of its own.
Distinctive by design. Unconventional by nature.
Which would you choose?
Familiar category conventions
A fresh point of view