I am testing two packaging directions for J0l, a luxury water concept I designed.
On one side, I created a bold, matte midnight blue bottle with gold accents. On the other, I designed a clean, crystal clear glass bottle with silver and teal details.
Which look grabs your attention first? Let me know in the poll below!
Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook — it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...
Option 2 for me. The single bottle has room to breathe and the FOLLICODE branding reads instantly — it feels like a proper hero. Option 1 is nice for showing the system, but the two bottles compete with each other and the label gets a bit lost in the dark. I'd run Option 2 as...