Big Time Toys releases a steady stream of consumer products — often classic toys reimagined for today’s market — and needed a creative partner to produce e-commerce video content at scale. For the past six months, I’ve been their go-to video producer, delivering 3-4 product videos per month. Each piece is built using AI-generated visuals with a stylized, eye-catching aesthetic designed to stop the scroll on product listing pages across Walmart, Target, and Amazon. The Hover Soccer spot is a 12-second showcase: neon-lit, high-energy, and engineered to communicate the product’s appeal instantly in an e-commerce environment where you have seconds to convert a browser into a buyer. Role: Director, Producer