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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Looks amazing! Such a smart rebrand!
That neon green and charcoal palette is such a statement. The brand sprint results really show the depth of thought here!
We're excited to share this little glimpse into one of our recent projects: Smartsome™
Beyond aesthetics and functionality, we like to offer real solutions to our clients. Brands that build and endure over time.
This is an amazing one
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