Pushed motion blur to the extreme on this one to give the cardboard tube mockup a punchy, kinetic...Pushed motion blur to the extreme on this one to give the cardboard tube mockup a punchy, kinetic...
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Pushed motion blur to the extreme on this one to give the cardboard tube mockup a punchy, kinetic feel rather than a static product shot. Built and rendered entirely in Blender, using exaggerated blur to show motion while keeping the packaging design legible.
honestly, i love a motion element, i think it can make all the difference. this is a great way to show the packaging isn't just empty thought, you've put mind into functionality & use.
Exaggerating the blur while keeping the ZENZAK label legible is the hard part most people get wrong, they either play it safe and the shot looks static or push the blur and lose the branding entirely. Nice balance in Blender.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.