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A brochure for CCMB: Centre for Cellular and Molecular Biology.
The challenge: turn years of research, innovation and impact into something that feels clear, contemporary and worth picking up.
Built through a mix of editorial design, information design and art direction with a few physical mockups to bring it to life.
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Your Manufacturing Website Is Not a Digital Brochure
A manufacturing website shouldn't simply tell people who you are.
It should help potential buyers decide whether you're the right supplier for their project.
That's a very different job.
A traditional digital brochure might focus on:
→ Company history
→ Services
→ Products
→ Facilities
→ Contact information
But a manufacturing buyer is usually asking more practical questions:
→ Can you make what I need?
→ Do you have the right capabilities?
→ Can you meet my technical requirements?
→ Have you worked with companies like mine?
→ Can I trust your quality?
→ How do I request a quote?
That's why I approach manufacturing websites as buyer decision systems, not digital brochures.
The website should connect:
Capabilities → Applications → Technical Information → Proof → RFQ
For example, instead of simply listing “CNC Machining,” a strong capability experience could help a buyer understand:
Processes → Materials → Tolerances → Equipment → Industries → Applications → Case Studies → RFQ
The difference isn't just better UI.
It's better information architecture around the buying decision.
Your manufacturing website shouldn't just say:
“Here we are.”
It should help the buyer reach:
“They can handle my project.”
That's when a website starts working as a sales tool, not just an online brochure.
The RFQ step is the part most B2B redesigns skip — they'll fix the capability pages and still make you email a sales rep to get pricing moving, which puts the friction right back at the exact moment the buyer decided to trust you.
Exploring a high-contrast, editorial brand direction for enterprise trade suppliers and heavy industry. Built to elevate raw industrial operations into a powerful, founder grade web experience with crisp typography and high impact visual hierarchy.
Designed & prototyped in Figma.
Love how bold and confident this feels🔥
Love working with packaging and print materials! This was a really interesting project with a pretty big set of deliverables.
And you did it so well!
Weldone, Artur
