The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Meridian — The Unified Visual Identity & Design System
Designed a scalable visual language and high-impact design ecosystem that unifies brand identity, graphic collaterals, and digital assets across multi-platform touchpoints.
Scope: Brand Strategy, Graphic Design, Visual Identity, Layout Systems, and Asset Libraries.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Concept exploration for Crown, part of the my full process
Strategy and positioning lock first
Then logo
Then the identity system
Then full delivery
Every phase is decided before the next one starts
Great work
Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak
A brand is more than a logo, it's the experience people remember.
This identity was crafted to communicate trust, clarity, and a modern digital presence through a clean visual system, thoughtful typography, and a cohesive brand language.
Every detail is designed with purpose. ✨
What does this brand make you feel? 👇
#BrandIdentity #BrandDesign #Branding #VisualIdentity #LogoDesign #CreativeDirection #BrandStrategy #GraphicDesign #IdentityDesign #BrandGuidelines #ModernBranding #MinimalDesign #DesignInspiration #CreativeStudio #BrandDesigner #Typography #AdobeIllustrator #Behance #Dribbble #DesignCommunity
