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This is what motion can do for a brand. 🚀
awesome!
Thank you bro
gorgeous and super fluid! I love this
Heey this is super nice work! I love the smoothness of it. Really strong colors and composition as well!
The colour combo and visual identity is sick!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New project live on my profile! 🚀
There’s something incredible about taking a static, pre-existing logo and finding its "soul" through motion. For Biid, the challenge was exactly that: translating an established identity into a high-end digital experience.
I’m particularly proud of the result. We didn't just animate; we engineered a custom "echo" effect to make the Lottie/JSON files feel fluid and cinematic without losing app performance.
Amazing!
Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
For fun, I guess 🤷🏻♂️
Do you think Spotify's recent logo redesign into a 3D discomorphism ball was intentional to temporarily gain extra awareness?
I think this was a perfect move from a branding & marketing perspective, since it kicked off a bunch of discourse that led to a bandwagon effect causing popular brands to hop on.
Brands transitioning their overall identity, adding new features to their product, web changes, people barely notice.
The moment one changes their logo, it immediately draws attention and sparks controversy, this is the power of the face of our brands - the logo.
For this occasion, I turned Google's Gemini logo into a 3D discomorphism star, someone who hasn't hopped on the train, but do they need to ?
Love this!
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